{"id":17736,"date":"2023-09-24T10:15:42","date_gmt":"2023-09-24T08:15:42","guid":{"rendered":"https:\/\/www.gorille-cycles.fr\/?p=17736"},"modified":"2026-02-16T12:43:16","modified_gmt":"2026-02-16T11:43:16","slug":"lhumour-au-service-de-la-promotion-du-territoire","status":"publish","type":"post","link":"https:\/\/www.gorille-cycles.fr\/en\/journal\/lhumour-au-service-de-la-promotion-du-territoire\/","title":{"rendered":"Les Annonces Landaises – L\u2019humour au service de la promotion du territoire"},"content":{"rendered":"

De gauche \u00e0 droite : Cyril Gayssot, conseiller d\u00e9partemental, Herv\u00e9 Bouyrie, pr\u00e9sident de Landes attractivit\u00e9, Christophe Yvars, directeur de Gorille Cycles qui accueillait le 12 septembre dernier \u00e0 Hossegor, la pr\u00e9sentation du spot et Sandy Causse, directrice de Landes attractivit\u00e9 \u00a9 A. T.<\/em><\/p>\n

Article tir\u00e9 de Les Annonces Landaises \u2013 publi\u00e9 le 24 septembre 2023<\/strong><\/h3>\n

\u00c0 rebours des clich\u00e9s et des images de cartes postales attendus, la marque \u00ab Landes, terre des possibles \u00bb d\u00e9ploie sa nouvelle campagne publicitaire au ton d\u00e9cal\u00e9 sur France T\u00e9l\u00e9vision et sur les r\u00e9seaux sociaux, en compl\u00e9ment de son site internet lanc\u00e9 en juin.<\/p>\n

 <\/p>\n

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\u00ab Marc travaille dans les Landes maintenant, il ne risque pas de revenir ! \u00bb, c\u2019est le message de la nouvelle campagne publicitaire imagin\u00e9e par Landes attractivit\u00e9, l\u2019agence d\u00e9partementale en charge du d\u00e9veloppement touristique et \u00e9conomique. Elle mise sur l\u2019humour pour attirer de nouveaux actifs sur le territoire et tordre le coup aux poncifs sur les Landes. \u00ab C\u2019est un film au ton d\u00e9cal\u00e9 qui invite \u00e0 sortir des fausses croyances et montre que les bons plans ne se partagent pas \u00bb, explique Sandy Causse, directrice de Landes attractivit\u00e9.<\/p>\n<\/div>\n

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Lien de l’article original<\/a> (r\u00e9serv\u00e9 aux abonn\u00e9s).<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

De gauche \u00e0 droite : Cyril Gayssot, conseiller d\u00e9partemental, Herv\u00e9 Bouyrie, pr\u00e9sident de Landes attractivit\u00e9, Christophe Yvars, directeur de Gorille Cycles qui accueillait le 12 septembre dernier \u00e0 Hossegor, la pr\u00e9sentation du spot et Sandy Causse, directrice de Landes attractivit\u00e9 \u00a9 A. T. Article tir\u00e9 de Les Annonces Landaises \u2013 publi\u00e9 le 24 septembre 2023 […]<\/p>\n","protected":false},"author":1210,"featured_media":17743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nous"],"acf":[],"yoast_head":"\nGorille Cycles dans Les Annonces Landaises<\/title>\n<meta name=\"description\" content=\"\u00c0 Hossegor, Gorille Cycles a accueilli la pr\u00e9sentation de la campagne \u00ab Landes, terre des possibles \u00bb port\u00e9e par Landes attractivit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gorille-cycles.fr\/en\/journal\/lhumour-au-service-de-la-promotion-du-territoire\/\" \/>\n<meta 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